Lacquer
A graphic-led theme for drop-model brands — skateboard decks, apparel, audio gear, design objects. Lacquer treats production notes as content. Paper stocks, ink colors, edition sizes, photographer credits live on the product page, not in a marketing tab. The register is the buyer's, not the brand's.
Who it's for
Independent labels selling small drops to buyers who follow the label across releases. Apparel brands cutting and sewing in small runs. Hard-goods makers — boards, hardware, instruments, tools — where the graphic and the spec both carry the work. DTC operators who'd rather show their materials than their lifestyle.
What ships
- 7 homepage section presets ready to drop into the theme editor
- 2 product page layouts — gallery-left editorial and stacked-media drop register
- 14 templates covering home, collection, product, cart, blog, article, search, page, 404, gift card, and four specialty layouts
- 33-section library built on the thermal-base v1 substrate
- Online Store 2.0 — section groups, JSON templates, app blocks
- Lighthouse 99 / 100 / 96 / 100 on the production demo
- Editor-grade settings depth — no merchant ever opens a code editor
Where to start
- Install and set up — Theme Store install, demo content, first publish.
- Sections reference — every section, every setting, every block.
- Customizing — color schemes, typography, layout decisions.
- Presets — what ships with v1 and how presets work.
- FAQ — common questions and answers.
- Changelog — version history.
- Contact — get help.